2022 Digital Trust Survey Shows Dedicated Resources LackingISACA Leaders Discuss New Report, Techniques to Build and Measure Digital Trust
Organizations are rapidly moving applications and data to digital channels to optimize online relationships, but a single cybersecurity misstep can irreparably harm a company's reputation. Customers and partners are looking for digital trust - confidence in the integrity, ethics and respect for customer privacy in all aspects of the relationship, including all interactions and transactions across the digital ecosystem.
ISACA's State of Digital Trust 2022 report, which surveyed 2,755 businesses and IT professionals globally, shows significant gaps between what enterprises are doing now and what they should do to earn customer trust in digital ecosystems. While nearly all respondents - 98% - say that digital trust is important and 63% say that digital trust is relevant to their jobs, only 12% say their organization has a dedicated staff role for digital trust.
Chris Dimitriadis, chief global strategy officer at ISACA, attributes this gap to poor communication. Collaboration between cybersecurity, assurance, privacy law, IT governance and IT management is "very, very low," he says, which makes it difficult for organizations to "enjoy the benefits of digital trust."
David Samuelson, CEO of ISACA, says the only way to achieve long-term and resilient digital trust is by tapping into employees throughout the organization.
He advises security teams to encourage the "marketing department or even the HR department to be partners with you in understanding the digital trust message and connecting that to the employees of the organization who are the front line of the interactions with customers and are building the trust with customers."
In this video interview with Information Security Media Group, Samuelson and Dimitriadis discuss:
- Key highlights from the ISACA State of Digital Trust 2022 report;
- Tools and strategies that can help enterprises grow their digital trust capabilities;
- How organizations can build and measure the maturity of their digital trust practices.
Samuelson is experienced in strategic and technology leadership, communications and execution. He has deep foundational expertise in operational execution, product management and leadership, and deep industry experience in global education technology, software development, consumer publishing, television and theater. Samuelson has achieved results in both creative ideation and tactical execution of ideas and has an excellent track record of working effectively across global, complex and matrixed organizations.
Dimitriadis is an experienced leader and board member with international authority in cybersecurity and a proven track record of developing and managing strategy, programs and initiatives. He works toward the continuous alignment of ISACA's strategy with the changing needs of members, chapters and industries in more than 180 countries by providing thought leadership in the digital trust space, identifying future direction in collaboration with the ISACA global community, and leading strategy implementation for business planning and execution at a global level.