Anti-Money Laundering (AML) , Fraud Management & Cybercrime , Video

Assessing Banking Product Risks to Improve KYC Programs

Trapets CEO Gabriella Bussien on Why Banks Need to Fine-Tune, Automate KYC Processes
Gabriella Bussien, CEO, Trapets

Know Your Customer protocols have traditionally focused on account-level verification, but examining KYC at the product level can help financial institutions assess risk more accurately. Asking targeted questions based on product risk enables institutions to detect potential financial crimes such as money laundering, said Gabriella Bussien, CEO of Trapets.

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Banks need to consider the unique risks each product presents, rather than applying a one-size-fits-all approach, she said. "Are you - from an internal perspective - asking the right questions to your customers, not only on the account level but even on a product level?" Bussien said.

"What risk do they pose for us as a business, and how can we be exploited by offering these products? For example, if you have an offering, like a savings account or a car loan, these are two very different products, which means that they can also be exploited for money laundering in two different ways."

Collaboration between anti-money laundering and fraud teams is crucial for identifying and preventing fraud, she said, enabling banks to respond quickly to risks and address sophisticated crime patterns. "I’m a true believer that collaboration is a must," she said.

In this video interview with Information Security Media Group, Bussien also discussed:

  • The role of automation and machine learning in reducing compliance workloads;
  • The importance of using external data sources to enhance KYC effectiveness;
  • Emerging trends in KYC, AML and fraud detection for 2025.

Bussien has more than 20 years of experience scaling businesses and managing risk at organizations including Morgan Stanley and Thomson Reuters. She has long focused on optimizing KYC through expanded tech adoption and data analysis and is working towards a more collaborative, transnational approach to fighting the evolving threat of financial crime.


About the Author

Suparna Goswami

Suparna Goswami

Associate Editor, ISMG

Goswami has more than 10 years of experience in the field of journalism. She has covered a variety of beats including global macro economy, fintech, startups and other business trends. Before joining ISMG, she contributed for Forbes Asia, where she wrote about the Indian startup ecosystem. She has also worked with UK-based International Finance Magazine and leading Indian newspapers, such as DNA and Times of India.




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