IVR Fraud: 'A Fraudsters' Playground'Pindrop's Mark Horne on How to Shift from Call-Centric to Account-Centric Defense
Fraud in the interactive voice response channel was growing before the pandemic. Since? IVR fraud has become “a fraudsters’ playground,” says Mark Horne, CMO of Pindrop. He shares a new account-centric defensive solution.
In this video interview, Horne discusses:
- The growth of IVR fraud;
- New research findings about the fraud impact;
- A new IVR fraud solution to protect banking institutions and customers.
Horne is the Chief Marketing Officer at Pindrop. He is a holistic marketing executive with a proven career record of driving strategic development and operational execution of transformational, customer-centric initiatives that impact and support organisations’ mission and growth objectives.
He has led high-performing organisations across the B2B cloud, software, and technology landscape. He has a comprehensive background in creating and spearheading strategies and programs that drive marketing planning strategy, brand awareness, customer demand, and revenue growth.